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Useful affiliate marketing statistics

Common affiliates are social media influencers, bloggers or blogs, and even newsletters or websites. Essentially, anyone with a following can begin affiliate marketing and has the potential to be successful. According to a Forrester report commissioned by Rakuten, 81% of advertisers and 84% of publishers use affiliate marketing. And over half of the affiliate publishers surveyed in the same report stated that affiliate marketing accounted for more than 20% of their annual revenue.

  • Moreover, the cost per sale is estimated to hold the highest CAGR of 8.1% over the anticipated period.
  • From spammy clicks to sudden surges of web traffic, fraud affects the tracking progress of many affiliate programs.
  • The cost per sale model incentivizes affiliates to drive sales for the product or service being promoted, allowing for a more focused and results-driven approach to marketing.
  • Make sure to research the seller with care before teaming up.

The trend is spilling into affiliate marketing, too, with more affiliate marketers focusing on campaigns aimed at specific events or seasons. STM Forum is a popular online community of affiliate marketers that requires a paid membership. Influencer marketing and affiliate marketing aren’t exactly the same thing. Many influencer marketing campaigns are about promoting brand awareness rather than just sales. If you’re one of the people searching this term, take a look at this list of affiliate marketing tips. The article references Kinsta’s affiliate system, but you can use the advice with any type of affiliate link.

Inbound Marketing: Content Marketing, KPI & Google Analytics (Recorded)

A 1% conversion rate might be the average, but that doesn’t mean that you can’t excel with ingenious strategy and persistence. In less than two years, Jason Stone generated over $7 million in affiliate sales, harnessing the marketing potential of Instagram. The affiliate marketing industry is expected to witness a 10% growth rate.

Commerce Advertising generates a significant share of sales for market players, which underscores how publishers and advertisers stand to benefit from this approach to digital marketing. Commerce Advertising creates profitable links between industry players, and the successful companies have already recognized this relevance. Affiliates can have a large audience of potential followers to whom they can market. Moreover, the income generated is also a crucial factor for the industry growth.

General Affiliate Marketing Stats & Facts

Higher-earning affiliates can earn up to $73,000 annually. The United States is home to 11,400 affiliate programs. ShareASale makes up 49% of the total number of affiliate programs, hosting over 5,500 programs from 4,800 merchants.

In the US alone, affiliate marketing spending is over $8 billion. If you’re curious who affiliate marketers are, 54% are male while 43% are female. However, experts predict the rise of more female content creators will sway this statistic soon. Of these, 55% are married, 33% are single and less than 10% are divorced. Amid the pandemic in 2021, marketing executives sensed a big change was coming for marketing budgets. 78% thought both the spend on digital advertising and social media marketing would increase.

affiliate marketing industry report

The global estimation of affiliate marketing is $12B. 81% of the marketers and 84% of the publishers are already using affiliate marketing. Digital media has allocated 15% of the advertising revenue for affiliate marketing. 40% of marketers think that affiliate marketing is a crucial skill to have.

62% of the affiliate marketers worry about the quality of the content they publish while promoting the affiliate products. 65% of the merchants earned 5 20% of their annual revenue through affiliate marketing. 38% of marketers agreed that they use affiliate marketing for customer acquisition. Nevertheless, the average annual passive income for affiliate marketers, according to PayScale, is $51,779. Well, the latest affiliate marketing reports show that 70% of companies were on the right track to meet or exceed their revenue goals after using referral programs.

affiliate marketing industry report

In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product. If the consumer does end up buying the product, the affiliate receives a portion of the revenue made. Proficient Market Insights are a credible source for gaining the market reports that will provide you with the lead your business needs. The purpose of the Affiliate thorough study is to assist clients in increasing their market position, and this research provides a detailed analysis of numerous main Affiliate market vendors.

Affiliate marketing is no exception — over half of affiliate marketing programs increased their revenue during lockdown. Ecommerce and affiliate marketing are closely related, and the effort you put into one can help you make more money from the other. Both involve using your website or other marketing tactics to promote products.

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